Article
Personalization Talks #36 with Beatriz Tavares
New episode in the series featuring global experts on personalization.
Inspiring
Change-Makers
Fostering Growth through Education, Leadership, and Tech Innovation
As an experienced marketing technology leader, my passion lies in helping people worldwide develop groundbreaking products, adapt to the digital era, boost their productivity, and appreciate the value of diversity.
Contact me on LinkedInMy Projects
CRO & Personalization Academy
Elevate your conversion through comprehensive education and consulting services.
Role: Co-Founder
Women in Experimentation, Growth and Personalization
Helping women get an 'unfair' advantage by connecting them together in the specific expert areas.
Role: Ambassador
Customer Success for B2B SaaS companies
Consulting, automation, and execution of a customer success strategy designed to enhance your B2B SaaS customers' Lifetime Value (LTV), and reduce churn, thereby optimizing your client relationships in the SaaS industry.
Coming Soon
Personalization Talks, CRM Talks series
Series of expert interviews, bringing together thought leaders from brands, agencies, and technology firms to explore and illuminate the multifaceted realm of personalization and CRM.
Role: Creator
Personal
Let's meet
I'm continually open to dialogue and partnerships with those sharing the same mission. I thrive on co-creating innovative endeavours.
Contact meMy Journey
Education
BioTechnologist
Certified Agile Specialist
‘Training Women Leading Change: Shaping Our Future’ by University of Cambridge
‘Entrepreneurship and Communication’ by European Business University Luxembourg
Industry Knowledge
CRM
Experimentation
CRO
Personalization
Marketing Technologies
Customer Success
A/B Testing
Roles
Chief Customer Officer
Head of CRM
CRM & CX Lead
Ambassador
Founder
Advisor
Background
Otto Group
PepsiCo
AliExpress
Philip Morris International
Stellar Labs
Share knowledge
Generously share and impart my knowledge to those who have a passion for growth and development.
Champion productivity
Fostering connections with people and technology, automating processes, and relentlessly seeking efficient solutions.
Embrace innovation
Collaboratively devising new solutions with like-minded individuals, propelling emerging industries, and broadening both geographical and intellectual horizons.
Media & Events
Article
Six most common mistakes when you work with personalization
The most common mistakes people make in the personalization area and how to do right in each case.
Interview (rus)
IT Community Uzbekistan
Join me discussing IT's future in Uzbekistan with Julia Ivanova, spotlighting women in tech, and sharing insights in the debut "Interview with IT People" episode.
Feedback
“Anna is not only a talented professional, but she is also an inspiration as a leader and a trustful partner”
I am pleased to recommend Anna for any opportunities related to CRO and personalization. She is a top chief customer officer and a high-class expert in these fields.
“She showed to us a high level of leadership, and a deep level of knowledge about personalization and was a valuable contributor to our projects”
Anna was well respected in Stellar Labs and everyone enjoyed working with her. Excellent and result driven, she always works towards maximal customer satisfaction.
“Her expertise has taught me much and her positivism always made it fun to work together even in complex situations”
During our collaboration, she has setup the entire customer success operation from defining processes to recruiting very cool team members.
“She achieves the final goal and knows how do it step by step”
Anna is highly professional leader and manager. She is always full of ideas and has strategical view. This is pleasure to work with her.
